Maui Jim Unveils Rx-able, Bio-Based Miona Performance Shield

Quick Take

Maui Jim, under Kering Eyewear, has launched Miona, a high-performance toric shield designed specifically for athletes and outdoor enthusiasts. This new release is notable for being both prescription-ready and constructed from sustainable, bio-based materials.

Why It Matters

Prescribing wrap-around shields has historically been a challenge due to the complex lens geometries required for high-wrap frames. By offering an Rx-able toric shield, Maui Jim is providing a solution for active patients who need the protection and wide field of view of a performance shield without sacrificing their prescription correction. Furthermore, the use of bio-based materials aligns with a significant industry trend toward sustainability, which is increasingly a deciding factor for premium eyewear consumers.

Key Details

• Features a high-performance toric shield design optimized for athletic and outdoor use.
• The frame and lens system is fully Rx-able, allowing for prescription integration in a shield format.
• Constructed from bio-based materials to reduce environmental impact.
• Developed under the Kering Eyewear portfolio following their acquisition of the Maui Jim brand.

Practice Implications

Clinicians should consider the Miona for patients who participate in high-velocity sports or outdoor activities where wind, UV, and debris protection are critical. It serves as a high-performance alternative for patients who may have previously been limited to contact lenses or standard flat-frame sunglasses for their athletic pursuits.

Who's Affected