Industry

HOUSE of MODO Expands Leadership Team in America, Names COO and Business Development Director

Vision Monday6d ago1 min read

NEW YORK—HOUSE of MODO has expanded its leadership team in America to support its continued growth across the region, the company announced. Tara Martins Montoneri has been appointed chief operating officer (COO), and Brian Dombrowski was named director of business development, both effective immediately. Dombrowski previously served as HOUSE of MODO’s director of ECP sales and marketing. Martins Montoneri retains her position as CEO of HOUSE of MODO’s M Factory USA alongside this new role of COO, the company said.

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AI Summary

Quick Take

HOUSE of MODO has expanded its American leadership team with the immediate appointments of Tara Martins Montoneri as Chief Operating Officer and Brian Dombrowski as Director of Business Development. These strategic moves are designed to bolster the company's operational infrastructure and support its accelerating growth across the region.

Why It Matters

Leadership shifts within major eyewear groups often precede changes in how they interface with independent practices and retail partners. By promoting Brian Dombrowski—who previously led ECP sales and marketing—to a business development role, the company is signaling a commitment to deepening its market penetration and strengthening its relationship with eye care professionals. Furthermore, having Tara Martins Montoneri bridge the gap between manufacturing (as CEO of M Factory USA) and operations (as COO) suggests a push for greater vertical integration and supply chain efficiency in the American market.

Key Details

Tara Martins Montoneri has been named Chief Operating Officer (COO) of HOUSE of MODO while retaining her current role as CEO of M Factory USA.
Brian Dombrowski has been promoted to Director of Business Development, moving up from his previous position as Director of ECP Sales and Marketing.
The leadership expansion is specifically targeted at supporting the company's continued growth across the American region.
Both appointments are effective immediately, indicating a rapid implementation of the company's regional expansion strategy.

Who's Affected

Practice OwnersOptical ManagersOpticiansIndependent ECPs

What's Next

Following these appointments, the industry can expect HOUSE of MODO to roll out new business initiatives aimed at scaling its American footprint. ECPs should watch for potential shifts in sales strategies or partnership programs as Dombrowski transitions into his new development-focused role.

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