ST. LOUIS—Last week, PERC announced the launch of PERC+, a new membership offering that the group said is designed to help independent eyecare practices strengthen their businesses through enhanced purchasing value, strategic partnerships, peer collaboration and deeper engagement with the alliance. General manager Jason Lake, OD, has led PERC to expand its focus beyond purchasing value, the group said, investing additionally in peer-to-peer collaboration, developing strategic partnerships and creating resources to help members make more informed decisions. PERC+ will build upon this growth by creating new opportunities for practices to realize greater value from the purchasing decisions they are already making, the announcement noted.