VisionHQ, which provides in-house membership management and loyalty platform for eye care providers, has announced the formation of its Advisory Board. The move marks a strategic step forward in the company’s mission to help optometry practices boost patient retention, increase profitability, and deliver more personalized care. The newly formed Advisory Board brings together a group of industry leaders and innovators who will provide guidance across key areas such as product innovation, market expansion, customer experience, and strategic partnerships. The inaugural members of the VisionHQ Advisory Board include Derrick Artis, OD, Myles Lewis, and Richard Sanchez. VisionHQ’s platform enables eye care providers to design customized vision care plans for uninsured and underinsured patients—helping practices retain more patients, build loyalty, and generate predictable recurring revenue. “Establishing an Advisory Board is an important milestone for VisionHQ,” said Brett Wells, CEO of VisionHQ. “We are bringing together some of the brightest minds in the industry to help us stay ahead of evolving market dynamics and ensure we continue delivering meaningful value to independent practices and their patients.” For more information, visit www.vision-hq.com.