NEW YORK—Safilo Group and JCPenney, part of Catalyst Brands, have announced the multi-year renewal of their licensing agreement for the design, manufacturing and distribution of optical frames and sunglasses under the Liz Claiborne brand. Liz Claiborne became part of Safilo Group’s U.S. portfolio in 2003, with the license’s most recent renewal taking place in 2017, as reported by VMAIL. Liz Claiborne celebrates its 50th anniversary in 2026, the companies noted. “We are pleased to confirm our long-standing partnership with Liz Claiborne, a brand with strong recognition in the North American market that continues to resonate with consumers seeking timeless style and everyday versatility,” said Gabriele Cusani Sodano, president and chief commercial officer of Safilo North America.
