LONDON—Global eyewear brand Mondottica Group has announced the launch of the first-ever eyewear collection from luxury Italian menswear brand Antony Morato. Developed as a joint effort between the creative teams at Mondottica Group and Antony Morato, this debut eyewear collection is conceived of as a natural extension of the Antony Morato universe, maintaining the brand’s characteristic style, the announcement said.
Quick Take
Mondottica Group has partnered with Italian luxury menswear label Antony Morato to launch the brand's first-ever eyewear collection. The debut line was co-developed by both creative teams to ensure the frames align with the brand’s established aesthetic and menswear identity.
Why It Matters
This launch introduces a contemporary Italian fashion name into the optical market, providing practice owners with a fresh option for male patients seeking luxury styling. Mondottica's expansion into this niche signals a strategic move to capture more of the high-end menswear segment through licensed partnerships. For opticians, it represents another bridge between high-street fashion and clinical dispensing, catering to brand-conscious consumers.
Key Details
Who's Affected
What's Next
Following this debut, the collection is expected to be integrated into Mondottica’s global distribution network. Practitioners should monitor upcoming trade show schedules for opportunities to view the full range of styles and materials used in the debut line.
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