Key Takeaways easyvision is a new private label daily disposable contact lens portfolio from IDOC, manufactured by CooperVision The offering helps independent optometrists compete with online retailers by providing a lower-cost alternative By keeping contact lens purchases in-house, easyvision aims to strengthen patient retention and create more consistent recurring revenue for independent practices IDOC, a privately held US alliance for independent optometrist business owners, announced the launch of easyvision, a private label contact lens portfolio created exclusively for IDOC member practices. Manufactured by CooperVision, the easyvision daily disposable lineup is built from the technologies behind MyDay and clariti 1 day lenses, offering patients high-quality vision care while giving independent practices a new competitive tool, according to IDOC. The launch comes at a time when independent optometrists face growing pressure from online retailers and large-scale sellers that continue to capture an increasing share of contact lens sales. According to IDOC, easyvision offers a lower-cost alternative to branded lenses, enabling practices to compete more effectively on both price and value. “Independent optometrists are facing increasing pressure as contact lens sales continue to shift online,” said Dave Brown, CEO of IDOC. “Easyvision is designed to give our members a competitive advantage—combining the trusted manufacturing expertise of CooperVision with a solution that helps deliver strong value to patients while keeping contact lens purchases in the practice.” By offering flexible pricing options, easyvision allows IDOC members to tailor their approach—whether that means improving margins, matching online competitors, or passing savings directly to patients. The goal is to help practices retain contact lens sales in-house, strengthening both patient relationships and recurring revenue streams. “CooperVision has long been dedicated to championing independent eye care professionals and strengthening their position in a rapidly evolving marketplace,” said Steven Robins, President, Americas at CooperVision. “Our collaboration with IDOC underscores that commitment. With easyvision, we're equipping practices with a high-quality contact lens option that not only supports exceptional patient outcomes, but also reinforces the long-term vitality of independent optometry.” Ordering for easyvision is now open to IDOC members. More information is available at IDOC.net.