Industry

Veero AI Acquired by Shirah Technologies

Vision Monday2d ago1 min read

BOSTON—Veero AI, a leader in artificial intelligence (AI) and computer-vision technology for online eyewear and the company behind the EyeSize virtual fitting platform, has been acquired by Shirah Technologies, an SaaS and AI services operator focused on the e-commerce and direct-to-consumer market. Financial terms were not disclosed. The announcement was made by both Veero AI and 733Park, a sell-side merger and acquisition advisor for AI, SaaS, fintech, and payments companies in the lower mid-market, who served as the exclusive sell-side advisor to Veero AI in its acquisition.

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AI Summary

Quick Take

Veero AI, the Boston-based developer of the EyeSize virtual fitting platform, has been acquired by Shirah Technologies, a SaaS and AI services firm specializing in e-commerce. The deal integrates Veero’s computer-vision technology for online eyewear into Shirah’s broader portfolio of direct-to-consumer digital tools.

Why It Matters

This acquisition highlights the ongoing consolidation of AI-driven retail tools as the optical industry increasingly relies on virtual try-on and digital sizing to reduce return rates and improve the online shopping experience. For practice owners and retailers, it signals that the technology behind virtual frame fitting is maturing and becoming part of larger, integrated e-commerce ecosystems. As Shirah Technologies scales these services, we may see more sophisticated, data-driven tools for frame selection that bridge the gap between digital browsing and physical dispensing.

Key Details

Veero AI is the developer of the EyeSize platform, which uses computer vision to assist consumers with virtual frame fitting and sizing.
The acquirer, Shirah Technologies, is an operator of SaaS and AI services focused on the e-commerce and direct-to-consumer (DTC) markets.
733Park, an M&A advisor for the AI and SaaS sectors, served as the exclusive sell-side advisor to Veero AI for the transaction.
Financial terms of the acquisition were not disclosed by either party.

Practice Implications

Clinicians and practice owners with an online presence should monitor how this acquisition affects the accessibility and sophistication of virtual fitting tools. As these technologies become more integrated into general e-commerce platforms, patient expectations for accurate digital frame measurements and 'try-before-you-buy' features will likely increase.

Who's Affected

Practice OwnersOptical RetailersE-commerce ManagersFrame Manufacturers

What's Next

Expect Shirah Technologies to integrate Veero’s computer-vision capabilities into its existing SaaS suite, potentially expanding the EyeSize platform's reach. Future developments may include enhanced AI features for frame recommendations based on facial morphology data.

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