Industry

Mondottica Group Launches First Antony Morato Eyewear Collection

Vision Monday2d ago1 min read

LONDON—Global eyewear brand Mondottica Group has announced the launch of the first-ever eyewear collection from luxury Italian menswear brand Antony Morato. Developed as a joint effort between the creative teams at Mondottica Group and Antony Morato, this debut eyewear collection is conceived of as a natural extension of the Antony Morato universe, maintaining the brand’s characteristic style, the announcement said. The collection launches four contemporary designs in a total of 10 colorways. “Over nearly two decades, Antony Morato has pioneered the contemporary menswear space,” said Tony Pessok, CEO of Mondottica Group.

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AI Summary

Quick Take

Mondottica Group has launched the inaugural eyewear collection for the Italian luxury menswear brand Antony Morato, introducing four contemporary designs in 10 colorways. This debut marks the brand's first foray into the optical market, aiming to translate its nearly two decades of menswear expertise into high-fashion frames.

Why It Matters

The addition of an established Italian menswear name like Antony Morato to the Mondottica portfolio offers independent practices and optical retailers a new option for the fashion-conscious male demographic. As menswear brands increasingly seek to provide a 'total look,' these collaborations bring specific brand loyalists into the optical chair. For practitioners, it represents a strategic opportunity to stock a brand with a proven 20-year track record in the luxury apparel space.

Key Details

The collection is the first-ever eyewear line from Antony Morato, developed in collaboration with Mondottica Group.
The initial launch features four contemporary frame designs offered in a total of 10 different colorways.
Design development was a joint effort between the creative teams of both companies to ensure the eyewear aligns with the brand's existing aesthetic.
Antony Morato has been a presence in the contemporary menswear market for nearly 20 years.

Practice Implications

Practice owners should consider this collection for patients seeking modern, Italian-designed menswear aesthetics. The small initial release of four styles allows for a low-risk trial of the brand to see how it resonates with the local male patient base before committing to larger inventory orders.

Who's Affected

OpticiansPractice OwnersOptical RetailersFrame Buyers

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