FOOTHILL RANCH, Calif.—Oakley it has named Matthew M. Williams as its new creative director of apparel, footwear and accessories (AFA), a move that the brand said will lead it into its next chapter, defining a new vision for the future drawing from Oakley’s DNA. Williams has honed a unique sensibility that bridges core values with innovation, whereas his distinct design language has a strong emphasis on form, materials and quality, the announcement said. Under his direction, Oakley AFA said it will present both performance-driven and lifestyle collections, prioritizing product innovation across all categories.