Digital health tools have become mainstream among American consumers, according to a new research study titled “Digital Health Trends 2026” from research company Reach3 Insights. The study finds that 71 percent of Americans use health-related apps and 64 percent use health-related devices, while consumer interest continues shifting toward more passive, always-on forms of health monitoring.The study also reveals that many Americans rely on digital health tools to track sleep, activity, stress and other biometric indicators. In qualitative responses, many participants said that not having these tools to monitor habits, maintain routines and manage their well-being would negatively impact their health and routines.A combined 88 percent of Americans say they want either more technology or the same amount of technology involved in health and wellness management over the next five to 10 years. Additionally, usage of holistic wearables increased from 20 percent in 2024 to 24 percent in 2026, while fitness-oriented wearable use fell from 28 percent to 22 percent, reflecting growing consumer interest in tracking beyond physical activity.
