Linda Farrow has appointed AVI US (Aerial Vision International US Corp.) as distributor for Jacquemus Eyewear in the United States and Canada, according to an announcement from the brand. AVI US is the U.S. subsidiary of Aerial Vision International, a Rome-based global eyewear distributor that has been active in the market for more than 30 years.
Quick Take
Linda Farrow has officially appointed AVI US (Aerial Vision International US Corp.) as the distributor for Jacquemus Eyewear in the United States and Canada. This partnership leverages AVI’s 30-year history in global eyewear distribution to expand the North American footprint of the high-fashion brand.
Why It Matters
Jacquemus has rapidly become a high-demand name in the luxury fashion sector, making its eyewear line a strategic asset for independent practices and boutiques catering to a trend-conscious clientele. By formalizing distribution through AVI US—the American arm of a veteran Rome-based distributor—Linda Farrow is establishing a more robust supply chain for the brand in North America. For practice owners, this move suggests a push for better product availability and more structured wholesale support for a brand that currently carries significant cultural capital.
Key Details
Practice Implications
Practice owners currently carrying or interested in Jacquemus Eyewear should prepare to transition their procurement and account management to AVI US. This change in distribution often precedes a more aggressive marketing push or expanded frame selection, offering an opportunity to refresh high-end inventory with a brand that has strong consumer pull.
Who's Affected
What's Next
Following this appointment, AVI US is expected to take over account management and fulfillment duties across North America. Practices should look for updated wholesale terms and catalog availability as the new distribution structure is implemented.
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