Industry

The National Average for Gross Revenue at ECP Locations Increased for the Month of March, Jobson’s Latest Practice Performance Tracker Shows

Vision Monday5h ago1 min read

NEWARK, N.J.—The national average for gross revenue at ECP locations increased last month, March 2026, when compared with the previous month, at a rate of 17 index points. That places gross revenue at a level 2 index points above where it was at this point in time (March) when compared with last year (2025), 16 points below the same period in 2024, 11 points above 2023, 18 points above 2022, 25 points above 2021, 81 points above 2020, during the onset of the COVID 19 pandemic, and 55 points above 2019, according to Jobson’s most recent Practice Performance Tracker.

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AI Summary

Quick Take

National average gross revenue for eye care practices saw a significant month-over-month jump in March 2026, rising 17 index points compared to February. This performance also represents a slight year-over-year improvement, sitting 2 index points higher than March 2025 levels.

Why It Matters

This 17-point surge suggests a strong seasonal rebound or a shift in consumer spending as the industry moves into the second quarter. While the revenue is slightly ahead of last year, it remains notably lower than the peak seen in March 2024, indicating that while the market is growing, it hasn't yet returned to its highest historical performance levels. For practice owners, these benchmarks are critical for determining whether their individual location's growth is keeping pace with national recovery trends or if they are underperforming relative to the broader market.

Key Details

Gross revenue increased by 17 index points in March 2026 compared to the previous month.
Current revenue levels are 2 index points higher than the same period in March 2025.
March 2026 performance remains 16 points below the high-water mark set in March 2024.
Long-term data shows a massive 81-point increase over March 2020 (the pandemic onset) and a 55-point increase over pre-pandemic 2019 levels.
The data is sourced from Jobson’s Practice Performance Tracker, which monitors national averages across ECP locations.

Practice Implications

Practice owners should compare their March 2026 internal revenue growth against the 17-point national average increase to gauge local market share. If a practice did not see a similar month-over-month lift, it may be necessary to evaluate patient recall effectiveness or seasonal marketing strategies to capture the current upward trend in consumer activity.

Who's Affected

Practice OwnersOptometristsOphthalmologistsOptical Retail Managers

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