NEW YORK—Sunglass Hut and the 2024 WNBA Champion New York Liberty have announced that Sunglass Hut has been named the official sunglass partner of the New York Liberty, beginning with the 2026 WNBA season. Marking Sunglass Hut's first official sports partnership, this collaboration with the women’s basketball team “underscores the continued cultural influence of the Liberty and the momentum of women's sports,” the announcement said. Launching in June on SunglassHut.com and in select New York City stores, the partnership will feature Liberty’s mascot, Ellie the Elephant’s Picks, alongside favorites from the team, what the brands said is a “true invitation to own your moment, combining style with confidence and playfulness” while celebrating “bold and expressive style, which blends sport and fashion through colorful frames and distinctive shapes.”