Industry

CooperVision Introduces ‘Made Better Promise’ Platform Beginning With MyDay Contact Lenses

Vision Monday2d ago1 min read

ROCHESTER, N.Y.—CooperVision has announced the introduction of its Made Better Promise—a new global sustainability platform focused on smarter, more sustainable choices. Built on years of CooperVision innovation in sustainability, the Made Better Promise is woven throughout the life of participating products, beginning with the MyDay daily disposable family of contact lenses. As part of the Made Better Promise, CooperVision’s Made Better Innovation with MyDay introduces mindful packaging material choices and manufacturing improvements that lower the carbon impact, the announcement noted.

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AI Summary

Quick Take

CooperVision has launched the 'Made Better Promise,' a new global sustainability platform designed to reduce the environmental footprint of its products through manufacturing and packaging innovations. The initiative is debuting with the MyDay daily disposable contact lens family, focusing on lowering carbon impact and utilizing more mindful material choices.

Why It Matters

As daily disposable lenses dominate the market, the environmental impact of single-use products has become a primary concern for both practitioners and eco-conscious patients. This platform represents a shift toward addressing the entire lifecycle of the lens—from production to packaging—rather than just end-user waste. For practices, this provides a tangible talking point for patients who prioritize corporate responsibility and sustainability when choosing their eye care providers and products.

Key Details

The 'Made Better Promise' is a global platform focused on smarter, more sustainable choices throughout a product's lifecycle.
The MyDay daily disposable family is the first product line to be included under this new sustainability framework.
Innovations include mindful packaging material choices intended to reduce environmental impact.
Manufacturing improvements have been implemented to specifically lower the carbon footprint of MyDay lens production.
The initiative builds upon several years of existing sustainability innovations within CooperVision’s operations.

Practice Implications

Practitioners can leverage these sustainability updates when recommending MyDay lenses to patients who express concerns about the environmental waste of daily disposables. It allows staff to frame the choice of lens as one that supports broader environmental goals without sacrificing the clinical benefits of a premium daily silicone hydrogel.

Who's Affected

Contact Lens FittersOptometristsPractice OwnersOptical Staff

What's Next

Following the initial rollout with the MyDay family, CooperVision plans to expand the 'Made Better Promise' to other participating products in its portfolio. Practitioners should expect further updates as the company integrates these sustainable manufacturing and packaging standards across more of its global offerings.

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