Click here to read the Cover Story, “Paralympian initiates advocacy for eye care.”A key factor to generate new patients for an eye care practice is patient word-of-mouth referrals.To maximize patient advocacy, we must generate patients who are satisfied with their care experience. In addition, happy patients also make for happier practice employees and doctors. Arguably, along with providing high-quality care, generating happy patients satisfied with their care experience is core to our purpose as physicians. To the classical saying “happy spouse, happy house,” we can add “happy patients,