Even as digital commerce continues to grow, a new survey commissioned by digital commerce platform Endear and conducted by Censuswide finds that 63 percent of consumers are more likely to return to a store if an associate follows up with them personally. The survey reveals more than a quarter of shoppers visit a store because they need a specific item immediately, while fewer than 1 in 10 cite promotions or coupons as their primary reason.But the in-store experience doesn't end when a shopper walks out the door, according to the data. More than 60 percent of respondents ages 24 to 54 are likely to shop again if a retail associate reaches out personally after their visit, with more than a third saying they are very likely to return. More than half reported making an additional purchase because of an associate’s follow-up, and nearly 4 in 10 said they’ve done this multiple times.The survey also underscores the importance of personalized communication. Six in 10 consumers say outreach from a store associate, not automated marketing, plays an important role in their shopping decisions. Exclusive in-store offers also influence repeat visits, cited by nearly half of respondents, while early access to new products motivates about 23 percent of shoppers to return to the store.